CRAINS, 2004

Craines of New York notes Alfredo's as one of New York's top restaurants. Being on the pulse of what New Yorkers want and expect out of their favorite restaurants, by providing the quality of table service with the comfortabilty of staying at home.

Wine Spectator has awarded their AWARD OF EXCELLENCE to Alfredo's for the Fourth consecutive year. Alfredo's strives to enhance each guests experience by offering the best selection of wines.

GOTHAM MAGAZINE
February 2004 / "Mood Food"
by Andrew Stone

This welcoming Rockefeller Center institution, with Art Deco accents and huge celebrity portraits by A Hirschfeld, creates and ideal atmosphere for playing Lady and the Tramp with a bowl of it's cream rich fettuccine Alfredo. Order up the quartetto di Alfredo, a sampling of the restaurant's most popular pastas, followed by the fragrant Italian Bronzino with grilled vegetables, or go all out with the decadent, five-course "Baccanale" tasting menu. Then go home and burn off those calories.

Alfredo's does it again, placing number 19th
in RESTAURANT AND INSTITUTIONS TOP 100 INDEPENDENT RESTAURANTS
listing. For the second year in a row Alfredos has landed a spot in the top 100 as one of America's best independent restaurants.

RESTAURANTS AND INSTITUTIONS

"Restaurants in the top 100 were challenged in unexpected ways. Most responded with resiliance and resolve, refusing to crumble under the weight of strong forces that worked against them."

FOOD AND DRINK
DO YOU SEE WHAT I SEE?

"The longer you are in the business, the more jaded you become and the less you notice things."
says Russell Bellanca

To combat that blindness, Bellanca dines in his own restaurants and other eateries regularly, constantly making mental notes of the total guest experience. Not only does he put himself in a guest's place, he also encourages managers to sit in various seats throughout the dining room and observe the room, the fixtures and the details as the guset would.

SKY MAGAZINE

"If you wish to taste the original fettuccine Alfredo, it's still made at Ristorante Alfredo in Rome, at Alfredo of Rome in New York and at L'originale Alfredo di Roma, a branch of the restaurant in the Italian pavilion at Walt Disney World's EPCOT in Lake Buena Vista, Florida."

FOOD ARTS
v15, number 4

"Imperial Rome takes flight in New York"
The sleek promo sheet sounds the centurion trumpet: "Friends, Romans, Countrymen...dine like the caesars at Alfredo". The evening's format? A six course "baccanale" feast that promises
"A unique opportunity for your most important parties".

WINE SPECTATOR ,
RESTAURANT AWARDS 2001

ALFREDOS OF ROME WINS AWARD OF EXCELLENCE

An Expanding Universe of Great Wine Lists
"This year, Wine Spectator's Restaurant Awards Program logged its greatest growth ever, with 820 new entries submitting wine lists for judging. This tops last year's then-record total of 613 new entries, a jump of just over 33 percent. Of these 820 new entries, 600 received one of our three awards, bringing the grand total of Wine Spectator award-winning restaurants to 2,753. The program's growth is proof of the increasing importance of wine in restaurants worldwide.
Making it 3 years in a row 2001, 2002, 2003."

CRAINS , Vol. , No. XVI

"Rock Center tries for success as dining mecca"

"In recent months, restaurateurs say, several ingredients have combined to create a perfect recipe for success."....
"In Rockefeller Center today, there's a great cross section of the clientele we cater to, the businessman, a lot of tourists, and plain New Yorkers" says Mr. Bellanca" .

Chain Leader , Vol. 5, No. 12

Viva La Dolce Vita!

Alfredo di Roma returns to New york with "New Roman" cuisine."Once customers arrive in the new Alfredo, they will experience a more contemporary menu, the same stellar service and a more sophisticated environment"

Paper
"I slipped in on a Saturday evening and found the bar crowd thick with well-dressed loving couples and Rockefeller Center media types lingering over cognac and espresso. The bartender gave me an Italian Tapas menu, which Chef Stefano Riccioletti calls Piccoli Tesori, or Little Treasures- an apt description."

TimeOut New York, Issue 259
Midtown West

"Thank Epicurus, the original restaurant critic, for some of the more decadent offerings at Alfredo's. To create several items for his "New Roman" menu- goose liver, suckling pig....Mr. Bellanca consulted the writings of the Empire's great culinary chronicler."

New York Post
"Alfredos of Rome, creator of Fettuccini Alfredo, has a steady lunch customer in David Rockefeller"

New York Magazine, Fall Preview

"Alas,...New Yorkers will once again have access to "authentic " Fettuccine Alfredo, not to mention Roman Banquet menus and rolled antipasti called Piccoli Tesori, at a new location outfitted with black marble, red leather, and a display case full of boutique olive oils for sale."

WHERE

"NEW AND NOTEWORTHY"

"All roads lead to Rome. Alfredo of Rome returns in a new incarnation in the space formerly occupied by La Reserve."

"Sophisticated Roman cuisine is served in a contemporary setting with Ferrari-red leather chairs and Art Deco touches."

AGENDA, March 2001

Hold a baccanale/Bash

" The restaurant prides itself on its Modern Roman ambiance and draws on ancient Roman culinary influences for both food and beverage cartes. Owner Russell Bellanca says the the restaurant's mission is to provide guests with a menu one would find in Rome today. Authenticity is a major culinary theme here and it is interpreted well in Chef Stefano Riccioletti's masterful preparations"

AMERICAN WAY , 02/05/01

ALFREDO, KING OF NOODLES

"FETTUCINE ALFREDO IS AMONG THOSE GUILTY INDULGENCES THAT ARE SO WORTH IT"

FOOD & ARTS

“Alfredo of Rome, named for the original Roman restaurant where fettucine Alfredo was created in 1914, and which runs an outpost in Disney World's Epcot Center in Florida, cloned a third branch in September. It's actually a reincarnation by Russell Bellanca, who, with his father, Guido, owned and operated Alfredo's, in the Citicorp Building, from 1977 to 1995. The dining room seats 250, in retro 1960's Art Deco setting surrounded by six by sixteen foot portraits by Al Hirschfeld and dozens of black and white photos of celebrities”

RESTAURANT BUSINESS

Foodline, Roman Holiday

"The Romans have always had a sophisticated approach to food" says Bellanca...The menu is a combination of dishes based on ancient and modern Roman recipes. Many of the traditional dishes are duplicated just as the great Epicurious first created them- consider a salad of ricotta, pine nuts and lettuce; and others are adapted to reflect contemporary sensibilities"

DAILY NEWS, CITY GUIDE

"Alfredo of Rome
Italian cooking as robust as a gladiator battle, but much more civilized, is the draw at this 250-seat Art Deco Rockefeller Center restaurant. Named for Alfredo di Lelio, the creator of fettuccinne Alfredo, the restaurant features silky pastas along with piccoli tesori."